Kevin O'Connor, APR
Kevin joined the firm in 1985. Since that time, he has developed public affairs experience with private industry as well as county and state government. This experience includes extensive research, development and implementation of public education programs for referendum campaigns involving the municipalization of natural gas distribution programs. He is currently coordinating public, government and community relations efforts for the U.S. portion of the Alliance Pipeline project.
Kevin has also conducted research and implemented campaigns for Hennepin County's recycling program, and worked on the public education campaign for the Ramsey/Washington County Resource Recovery Facility. Kevin was also part of the team at PSB that introduced the auto emission testing program to the Twin Cities metro area via a public education/advertising campaign, and worked on follow up research and a second campaign three years later.
He has worked on issues involving Light Rail Transit, highway congestion pricing and toll roads; cellular phone use; the clean-air act and its relation to diesel engines; pari-mutuel horse racing; the Minnesota Lottery and lawful gaming. Kevin also manages a program involving Congress in Washington as part of a major information campaign for a national fraternal organization.
In addition to his public affairs experience, Kevin was involved in the introduction of two different consumer products via a technique called guerrilla marketing. One involved the first such rollout of its kind in the nation using this technique. He also managed media relations for the visit of then Irish Prime Minister, Albert Reynolds to Minnesota.
Kevin graduated from the University of Wisconsin, Madison in 1984 with a bachelor's degree in journalism and mass communication. He is scholarship chair of the University of Wisconsin Alumni Club of the Twin Cities. He is an accredited member of the Public Relations Society of America, and serves as professional advisor to the Student Chapter of PRSSA at the University of Minnesota.