Base Camp: Leaders David Hakensen, APR
Senior Vice President and Director of Media Relations

David has nearly 20 years of experience providing public relations counsel. At Padilla Speer Beardsley, he leads the media relations practice, where he counsels clients on strategic media relations issues, crisis situations, and also provides media coaching to executives and CEOs.

In his career, David has been involved in nearly every situation that could involve the news media, ranging from major grand opening events to hostile corporate takeovers, from global product launches to product recalls. His media relations skills have been utilized by an array of Fortune 500 companies.

David came to PSB in 1984 from Hill and Knowlton, Inc., the international public relations firm. While working in the Minneapolis office, he managed a diverse number of clients and lead some high profile projects, including the creation of a new corporate identity for a healthcare holding company.

David was part of the PSB team that won a PRSA Silver Anvil in 1985 for the opening of the Ordway Music Theatre in St. Paul. He has been involved with or managed a number of award-winning programs for Fingerhut, Courage Center, Arctic Cat, Holidazzle, Pillsbury and Vacation Properties Network.

He is a frequent speaker on media relations topics and issues and has written about the subject for local and national trade publications. He has been a contributor to Twin Cities Business Monthly magazine and Format magazine. David is a graduate of Gustavus Adolphus College, St. Peter, Minn., where he received a bachelor's degree.

David is an accredited member of the Public Relations Society of America and currently serves as president of the Minnesota chapter. He is also a PRSA national assembly delegate. David is a member on the board of the Better Business Bureau of Minnesota, and served as board member for five years for the Advertising Federation of Minnesota. He also serves on the Downtown Minneapolis Marketing Committee, a group of downtown leaders working to promote downtown.

[ Back to Our Leaders ]