Base Camp: Leaders Thomas A. Bartikoski, APR, Fellow PRSA
Senior Vice President

Since joining the firm in 1983 as director of its public affairs practice, Tom has focused on counseling corporations, clients and government agencies to manage crisis and controversy -- avoiding it where possible and managing its potential for negative impacts when it occurs. He has 26 years of public relations counseling experience.

These programs involve the integration and management of all aspects of public relations including: community relations; public education; issues advocacy; advertising; opinion research; and government relations strategies. He co-managed a public affairs campaign which won a 1993 Silver Anvil award from PRSA as the nation's best public affairs program in its field.

His major areas of expertise include regulated industries and businesses or clients with a high level of public scrutiny and political sensitivity. He counsels clients facing crisis and controversy in developing key messages for use with news media and meetings with the public - and trains them to tell their story persuasively in a variety of difficult communication situations.

Tom is an accredited member of the Public Relations Society of America and has been active in its leadership at all levels, where he is now serving PRSA's National Board of Directors in 1999-2000. He served six years on the Society's national Accreditation Board and was its chair in 1993 and 1994. From 1995-1998, he led PRSA's efforts to develop an industry wide Universal Accreditation Program involving public relations associations worldwide.

Tom was the first public relations consultant from Minnesota to be inducted into the PRSA College of Fellows recognizing "superior capability as a practitioner". There were fewer than 300 Fellows nationwide, and only two others in Minnesota, at the time of his induction in 1994. He is a past president of the Minnesota PRSA Chapter and served as chair of the Midwest District of PRSA in 1990. He graduated with a bachelor's degree in journalism from the University of Minnesota.

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