Children's Hospital of Richmond at VCU (CHoR) wanted to differentiate itself from the competition. Research revealed something a little extra special about its specialists. Every day, they go above what they have to do because that’s just how they’re wired. And they go beyond their credentials because they want to make sure their patients still feel like kids. Padilla helped create and launch an integrated campaign demonstrating how CHoR's patients inspire their specialists to go above and beyond.