Contact:
Marilyn Moyer
612.455.1771
Padilla Speer Beardsley launches social media planning process
MINNEAPOLIS - June 30, 2010 - Padilla Speer Beardsley, a multispecialty communications firm with headquarters in Minneapolis and an office in New York City, unveiled a new proprietary planning process for social media communications. A4wardSM Social Media Strategy is designed to help organizations establish an effective online presence and integrate social media into strategic communications programs.
Padilla has helped organizations develop and manage social media communications since social networking tools were first applied to corporate marketing communications. The need to develop a strategic planning process for clients was validated by marketing and communications leaders at Fortune-ranked companies who reported that they are concerned about:
- The speed of information and its effect on their brand.
- The risks of untrained voices joining into the conversation.
- How to best represent the company in very powerful channels.
- Ensuring a consistent approach and messages.
- Activating channels to manage negative situations.
However, these companies also reported:
- Only about one in four has established guidelines regarding their corporate presence on social media sites.
- Fewer than one in three has a process to respond to social media posts about their organization.
A4wardSM aligns a company's culture, resources, audiences and messaging together in four steps:
- Assess the current conversations
- Activate your organization
- Act in the right places with the right content
- Amplify the volume and impact of your online presence
For examples of how Padilla has helped organizations with social media communications, pease visit the social media page of our site or contact Bob Brin at 612.455.1743 or bbrin@psbpr.com.