The Science
Our test-driven methodologies like Communicating for Action
, BrandBuilder and Message Pyramid are rooted in behavioral science and communication theory. They add an extra measure of discipline to help assure your organization's goal stays in front of the Big Idea.
The effectiveness of this analytical approach shows in our numerous industry awards, including prestigious Silver Anvils, Gold Quills, SABRES and PR Week designations. Padilla Speer Beardsley has been named Midsize Agency of the Year, one of the top 20 Best Agencies to Work For, and a client-satisfaction leader by the Holmes Report, which monitors our industry in the United States and Europe.
Communicating is easy. Being heard and understood is more challenging. Putting the science and the art together in a way that meets an organization's objectives is a Padilla Speer Beardsley hallmark.
The Art
Publicity is a core competency of most public relations firms, and we are no exception. We treasure our relationships with the most influential reporters nationwide and in our home towns. But good stories deserve a broad hearing. So we take a "multi-channel" approach to reach the people who are important to our clients' success. We're online, with e-newsletters, blogs, Podcasts and special-purpose Web sites. We go face-to-face, through speeches, seminars and one-on-one influence strategies. We create compelling community reports, books, product placements and, yes, even advertising.
With roots in corporate and investor relations, and with a lengthy list of crisis clients, we are a trusted partner when tough issues arise. That makes us a serious firm. And we take that responsibility seriously.
We also have serious fun. The day we announce a product recall for a medical device maker might also be the day we launch an online karaoke contest for a new breakfast cereal. These are different challenges with a common denominator: Smart strategy from people who know how to move minds and hearts.
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